If you’re struggling to get the digital advertising for your trade business to work, consider making this one change... Start leveraging your owned brand or company creative assets in the campaigns. What Creative Assets Should We Use? Ex ...
Why Your Cost Per Lead Increases When You Scale (Plus 4 Ways To Solve It)
Here’s a situation many marketing teams can relate to... You’ve launched a new lead generation campaign and you’re starting to see great results. The sales team is happy with lead quality and your Cost Per Lead is looking good. The ...
5 Thank You Page Optimisations To Increase Sales
We need to talk about your thank you pages. They could be working harder for you. Recently, Hubspot stated that Axis Social has one of the six best thank you page examples of 2021, so we're confident in giving a little advice. For most c ...
The Science Of Advertising Show: iOS14’s Impact On Facebook Advertisers
Welcome to the Gold Coast Edition, that’s why I’m in shorts, of the Science of Advertising show. I’m here with one of the three gurus that I go to for expert counsel, specifically for social media. Dan, welcome to the show for our special edition.
Leads or Sales – Which Is Your Campaign Designed For?
Leads or sales… Which one is your Facebook Ads campaigns designed to deliver? It may seem like an odd question. “Leads!” I can hear you shout. “The more leads we receive, the more sales we can generate!” And if campaign budg ...
Sales Focused Optimisation: Why ‘More Leads’ Isn’t Better
"We just need more leads"... "Where are the cheaper leads?"... "How can we drive volume?" These are statements that we regularly hear inside the agency. And it makes sense; our clients are keen to generate predictable growth for ...
The Beginner’s Guide to Agency Billing Structures
How an agency structures its pricing and billing will impact how it operates and its incentives. For clients, it will directly impact the way your campaigns are run and consequently, your success. This article discusses common approache ...
4 Compelling Reasons To Hire A Facebook Ads Agency
"Why should we hire an agency instead of handling this internally?" This question is something we often get asked during the consultation process. Our (biased) perspective is that hiring the right agency will save your company money. But the ...
Facebook Advertising for High Ticket Items
Do you market or sell products which have a high price tag associated with them? Facebook ads are perfect for companies who sell high ticket products or services. This article will tell you what you need to know to maximise this opportunity with your ...
Facebook Connection and Exclusion Targeting
With the fifth and final instalment in our Core Audience mini-series, we cover the importance of Connection and Exclusion Targeting Parameters. If you're yet to, please read our previous articles in this series on; Core AudiencesDemographic Ta ...