Facebook Advertising for High Ticket Items

Do you market or sell products which have a high price tag associated with them?

Facebook ads are perfect for companies who sell high ticket products or services. This article will tell you what you need to know to maximise this opportunity with your campaigns.

What Do You Mean By High-Ticket? 

To kick things off, let’s explain what we mean by high-ticket products and services. Typically, this is a product or a service that has a healthy margin attached to it, usually more than $1,000.

An important note is that the initial sale does not need to deliver this profit.

If the average lifetime value (LTV) of your customers is around these figures, then you’re still perfectly positioned to make the most from Facebook advertising. 

Why Do These Businesses Kill It With Social? 

So why are these businesses so well positioned to use Facebook ads? 

Well, simply put, it’s because you can afford to spend more to acquire a customer in the form of your cost per lead or sale. 

To move someone through the purchasing process, from first becoming aware of a product or service to considering the purchase to finally taking action, takes multiple interactions between the business and the prospect.

Each of these interactions needs to be managed by a smart strategic combination of content and marketing messages. These messages should move a prospect through the process, building momentum towards a purchase. 

The higher the value of the sale, the more that you can invest to ensure that prospects are moved through this process effectively and at scale.

If this resonates with your company’s products and services, below we discuss the key things that you need to know to see maximum results from your Facebook campaigns.

#1. Leverage Facebook’s Insanely Powerful Targeting 

Facebook’s targeting is insanely powerful. 

From targeting indicators of household income to those present in the market for particular goods or services to those with a specific occupation, Facebook will allow you to separate your ideal prospects from the herd.

Make sure you’re using Facebook’s powerful targeting features to get focused in on those who make the purchasing decision for your high-ticket item or service.

#2. Advertise According To Points In Your Purchasing Journey

Not all prospects are at the same point in the purchasing journey, so don’t advertise like they are. 

It is vital you make sure to tailor your message to where a prospect is in their purchasing journey. 

For example, for those who are at the consideration stage, you should leverage retargeting messages that leverage social proof like reviews or testimonials.

Alternatively, for those who are ready to buy, leverage campaign-specific offers. 

#3. Understand That Social Won’t Make The Sale For You

This concept is crucial to understand.

Your Facebook campaign is a tool to identify and send qualified prospects to your business. However, it can’t do the heavy lifting in completing the sale for you.

We’ve sold purchases as large as homes through our Facebook campaigns. However, underpinning the campaign is always an intelligent, repeatable sales process. 

Before investing in your Facebook campaign, build a reliable, repeatable sales process that turns prospects into customers.

Now, Make Some High Ticket Sales 

So, there you have it. 

If you market or sell products or services, which have a high price tag associated with them, make sure you’ve included Facebook advertising as part of your ongoing marketing activity.

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