axis-social-blog-featured-interesttargeting

Using Facebook Interest Targeting

In part 3 of our 5 part mini-series on Core Audience Targeting, we have a piece dedicated entirely to Facebook's Interest Targeting Capabilities. If you're yet to, please read watch the previous two post in this series:  Core AudiencesDemograp ...

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Using Facebook Demographic Targeting

In part 2 of our 5 part mini-series on Core Audience Targeting, we cover Facebook's Demographic Targeting Capabilities. If you're yet to read the first post, an introduction to Core Audiences, then make sure you check that out first. ...

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A Simple Facebook Ads Funnel for B2B

This article discusses a simple, but effective, 3-step B2B facebook advertising funnel that you could implement in your business today. Suppose you are interested in dipping your toe into the wonderful world of Facebook advertising for your B2B compan ...

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Is Social Media Effective For B2B Companies?

In this article, we tackle a common misconception head first: Social media advertising is ineffective for B2B companies If you believe this myth, hopefully, we can change your mind with this article. And We're Not Alone! Now, before you start ...

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Social Media Does Not Make You Sales

In this article, we point out something that may seem obvious, but many people don't realise, and that is social media does not make your company sales! Ok, so let me clear up what I mean by 'social media does not make you sales'. What I do not mea ...