In part 4 of our 5 part mini-series on Core Audiences, we cover Facebook's Behavioural Targeting Capabilities. If you're yet to, please read the previous three post in this series on: Core AudiencesDemographic TargetingInterest Targeting If you ...
Using Facebook Interest Targeting
In part 3 of our 5 part mini-series on Core Audience Targeting, we have a piece dedicated entirely to Facebook's Interest Targeting Capabilities. If you're yet to, please read watch the previous two post in this series: Core AudiencesDemograp ...
Using Facebook Demographic Targeting
In part 2 of our 5 part mini-series on Core Audience Targeting, we cover Facebook's Demographic Targeting Capabilities. If you're yet to read the first post, an introduction to Core Audiences, then make sure you check that out first. ...
Finding Your Ideal Prospects Using Facebook’s Core Audiences
Welcome to the first part of a 5 part mini-series on how you can use Core Audience Targeting to find your ideal customers or clients on Facebook or Instagram. If you’re looking to improve the effectiveness of your Facebook Advertising campai ...
A Simple Facebook Ads Funnel for B2B
This article discusses a simple, but effective, 3-step B2B facebook advertising funnel that you could implement in your business today. Suppose you are interested in dipping your toe into the wonderful world of Facebook advertising for your B2B compan ...
Is Social Media Effective For B2B Companies?
In this article, we tackle a common misconception head first: Social media advertising is ineffective for B2B companies If you believe this myth, hopefully, we can change your mind with this article. And We're Not Alone! Now, before you start ...
Social Media Does Not Make You Sales
In this article, we point out something that may seem obvious, but many people don't realise, and that is social media does not make your company sales! Ok, so let me clear up what I mean by 'social media does not make you sales'. What I do not mea ...
6 Essential Elements Of A High Converting Landing Page
In this article, we discuss the six essential elements of a high converting landing page. If you're running paid advertising but just not getting the results that you want then this article is for you! #1. An Engaging Hero Section So first ...