In This Episode I explain how you can target your ideal audience using the LinkedIn advertising platform. If you have considered usingLinkedIn advertising as a part of your social strategy, but you weren’t exactly sure how you could put yourself and your business in front of your ideal clients, then this post is for you. Growing […]
In This Episode I explain the difference between gated and un-gated content, and how you can use each as a part of a successful social campaign. If these are terms that you have heard being thrown around – but you aren’t exactly sure what they are and how your business can take advantage of each, […]
In This Episode I attempt to answer a question that clients often ask us, which is; Should I be investing in search engine optimisation, commonly referred to as SEO, or social media advertising for my business? If you have asked yourself that question before, or are considering in investing in either of these marketing activities, […]
In This Episode I’m going to discuss 4 common conversion killers. These are the things that we see far too commonly – that are preventing you from successfully driving leads and sales. If you are running paid advertising or are interested in doing so – then this video is for you. Key Video Takeaways Ok […]
In This Episode I’m going to discuss the 6 essential elements of high converting landing pages. If you are running paid advertising or are interested in doing so – then this video is for you! Required Viewing Ok – before discussing each of the elements, if you are thinking to yourself “Im not even sure what […]
In This Episode I point out something that may seem obvious, but many people don’t realise, and that is social media does not make you sales! Ok, so let me clear up what I mean by ‘social media does not make you sales’. What I definitely do not mean – is that social media activity […]
In This Episode Custom audiences are one of our favourite features of the Facebook advertising platform. Think of custom audiences as your way of interacting with people who already have a relationship with your business. So, this could be: The people who are already existing customers of you People who have already checked out your website […]
In This Episode In this short video I’m going to discuss a question that I get asked all the time, which is; “What’s a landing page and why do I need one?” Whilst technically a landing page is any page on your website that a user can land on, when we’re discussing the concept from […]
In This Episode In this episode of our 30 in 30 video series I set about to answer a question clients often ask us, which is: Should I be advertising my business on the Google platform or the Facebook platform? Well, that’s a massive question and there’s obviously nuances to this and we could spend an […]
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