Axis Social is a specialist Facebook Ads agency dedicated to generating leads and sales through direct response social advertising. 

Our Facebook advertising campaigns result in leads, not likes; customers not comments. 

We created this Best Practice Guide after hearing one too many stories of companies who were wasting marketing spend generating leads who were not managed correctly by sales teams. 

We hope this guide helps you and your company avoid making the common lead management mistakes and take your sales team conversions to the next level.