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FACEBOOK ADS CASE STUDY

UNIfied Energy Services

UNIfied Energy are a Clean Energy Council Approved Solar Retailer with a national presence and a record of over 30,000 installations over the past decade.

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CATEGORY

Residential Solar

CLIENT

UNIfied Energy

CAMPAIGN

Facebook Ads

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ABOUT THE CAMPAIGN

The Background

UNIfied Energy are a Clean Energy Council Approved Solar Retailer with a national presence and a record of over 30,000 installations over the past decade.


While the company had enjoyed a strong commercial presence, the company’s previous experience with residential lead generation had been marred with low-quality leads and high Cost Per Leads.


The team from UNIfied came to Axis Social with the brief to generate high quality, sales qualified homeowner leads within Victoria, New South Wales and Queensland.


In a highly price-driven market, the challenge posed by UNIfied was to find those prospects who would be motivated by the quality of product and installation rather than price.

WHAT DID WE DO

The Approach

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Compelling Ad Creative

Direct Response Copywriting

 

Beautiful Graphic Design

 

Social Video Production

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Campaign Specific Landing Page

Campaign Specific LP Development

 

End-To-End Funnel Build Out

 

Conversion Rate Optimisation

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Advanced Facebook Advertising

High-value Audience Development

 

Creative & Audience Optimisation

 

Multi-stage Campaign Development

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WANT TO SPEAK WITH US?

More Qualified Leads, Better Sales Prospects, Incredible ROI.

Speak To Our Specialists About Driving Leads & Sales For Your Company.

OVER THE LAST 90 DAYS

The Results

LEADS

1,254

COST PER LEAD

$27.99

PIPELINE VALUE

$8.8M+

WHAT OUR CLIENT SAYS

The Feedback

Working with Axis Social is a pleasure; with their guidance we have, in a very short space of time, seen a dramatic increase in lead flow, tremendous efficiency and a very solid ROI. They deliver unique social media campaigns that are intelligent and set us apart from our competitors. Their project management, media management, and creative are all top-notch. And because they listen so well they get the creative right the first time, avoiding expensive back and forth. We look forward to continuing our journey with Axis.

Vince Sanna

UNIfied Energy