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The Background

Oxfam is a world-wide development organisation that mobilises the power of people against poverty. Oxfam Trailwalker is a team challenge charity event where teams of four endure 100km or 50km to raise vital funds to end the injustices of poverty in the Pacific region.

The team from Oxfam New Zealand came to AXIS Social to generate high quality leads who are interested in participating in, and fundraising for, Oxfam NZ Trailwalker 2018.

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About AXIS Social

AXIS Social specialises in direct response social media advertising campaigns designed to create tangible business results for our clients. Servicing companies across Australia, our campaigns designed to create tangible business results for our clients.

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Case Study: Oxfam NZ Trailwalker

Category

Non Profit

Client

Platform

Facebook & Instagram

The Results Over The Last 30 Days

Leads

523

Cost Per Lead

$6.50

Amount Raised

TBC

The Approach

Compelling Ad Creative Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing Pages

Course specific LP development
End to end funnel build out
Conversion rate optimisation

Direct Response Facebook Advertising

High value audience development
Creative & audience optimisation
Multi-stage campaign development

The Feedback

Daniel Barthow
Engagement and Marketing Director

“We were referred to AXIS Social by another Not-For-Profit organisation who had recently enjoyed some stellar campaign results. In our first fortnight of working together, the campaign surpassed our 3-month lead target at a cost per lead that was 10% of what we had originally budgeted for.