Category
Non Profit
Client
Platform
Facebook & Instagram
The Background
Oxfam is a world-wide development organisation that mobilises the power of people against poverty. Oxfam Trailwalker is a team challenge charity event where teams of four endure 100km or 50km to raise vital funds to end the injustices of poverty in the Pacific region.
The team from Oxfam New Zealand came to AXIS Social to generate high quality leads who are interested in participating in, and fundraising for, Oxfam NZ Trailwalker 2018.
The Results Over The Last 30 Days
- Leads
523
- Cost Per Lead
$6.50
- Amount Raised
TBC
The Approach
Compelling Ad Creative
Development
Direct response copywriting
Graphic design
Social video production
Campaign Specific Landing
Pages
Course specific LP development
End to end funnel build out
Conversion rate optimisation
Direct Response Facebook
Advertising
High value audience development
Creative & audience optimisation
Multi-stage campaign development
The
Feedback
“We were referred to Axis Social by another Not-For-Profit organisation who had recently enjoyed some stellar campaign results. In our first fortnight of working together, the campaign surpassed our 3-month lead target at a cost per lead that was 10% of what we had originally budgeted for.”
