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FACEBOOK ADS CASE STUDY

Oxfam New Zealand

 Oxfam Trailwalker is a team challenge charity event where teams of four endure 100km or 50km to raise vital funds to end the injustices of poverty in the Pacific region.

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CATEGORY

Non Profit

CLIENT

Oxfam New Zealand

CAMPAIGN

Facebook Ads

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ABOUT THE CAMPAIGN

The Background

Oxfam is a world-wide development organisation that mobilises the power of people against poverty. Oxfam Trailwalker is a team challenge charity event where teams of four endure 100km or 50km to raise vital funds to end the injustices of poverty in the Pacific region.

The team from Oxfam New Zealand came to Axis Social to generate high-quality leads who are interested in participating in, and fundraising for, Oxfam NZ Trailwalker 2018.

WHAT DID WE DO

The Approach

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Compelling Ad Creative

Direct Response Copywriting

 

Beautiful Graphic Design

 

Social Video Production

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Campaign Specific Landing Page

Campaign Specific LP Development

 

End-To-End Funnel Build Out

 

Conversion Rate Optimisation

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Advanced Facebook Advertising

High-value Audience Development

 

Creative & Audience Optimisation

 

Multi-stage Campaign Development

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WANT TO SPEAK WITH US?

More Qualified Leads, Better Sales Prospects, Incredible ROI.

Speak To Our Specialists About Driving Leads & Sales For Your Company.

OVER THE LAST 90 DAYS

The Results

LEADS

523

COST PER LEAD

$6.50

AMOUNT RAISED

$995K +

WHAT OUR CLIENT SAYS

The Feedback

We were referred to Axis Social by another organisation who had stellar campaign results. The campaign surpassed our 3-month lead target within a fortnight at a cost per lead that's 10% of what we budgeted for.

Daniel Barthow

Oxfam New Zealand