FACEBOOK ADS CASE STUDY
Oxfam New Zealand
Oxfam Trailwalker is a team challenge charity event where teams of four endure 100km or 50km to raise vital funds to end the injustices of poverty in the Pacific region.
CATEGORY
Non Profit
CLIENT
Oxfam New Zealand
CAMPAIGN
Facebook Ads
ABOUT THE CAMPAIGN
The Background
Oxfam is a world-wide development organisation that mobilises the power of people against poverty. Oxfam Trailwalker is a team challenge charity event where teams of four endure 100km or 50km to raise vital funds to end the injustices of poverty in the Pacific region.
The team from Oxfam New Zealand came to Axis Social to generate high-quality leads who are interested in participating in, and fundraising for, Oxfam NZ Trailwalker 2018.
WHAT DID WE DO
The Approach
Compelling Ad Creative
Direct Response Copywriting
Beautiful Graphic Design
Social Video Production
Campaign Specific Landing Page
Campaign Specific LP Development
End-To-End Funnel Build Out
Conversion Rate Optimisation
Advanced Facebook Advertising
High-value Audience Development
Creative & Audience Optimisation
Multi-stage Campaign Development
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More Qualified Leads, Better Sales Prospects, Incredible ROI.
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