Category
Home Improvement
Client
Platform
Facebook &
Instagram
The Background
Install A Veranda is Australia’s biggest specialist veranda installation company, and has successfully added over 5,000 verandas to Victorian homes.
The team from Install A Veranda came to AXIS Social with the primary goal of generating quality sales qualified leads via direct response Facebook & Instagram advertising. These leads were to be Victorian homeowners who were interested in receiving a quote to add a veranda to their home.
The Results Over The Last 90 Days
- Leads
763
- Cost Per Lead
$41.23
- Pipeline Value
$9.57M +
The Approach
Compelling Ad Creative
Development
Direct response copywriting
Graphic design
Social video production
Campaign Specific Landing
Pages
Course specific LP development
End to end funnel build out
Conversion rate optimisation
Direct Response Facebook
Advertising
High value audience development
Creative & audience optimisation
Multi-stage campaign development
The
Feedback
“In our first month of working together, Axis Social was able to deliver a cost per sales lead that was 80% below target and less than a tenth of our other channels. Since then, they have created a “lead generation machine”, bringing in more than 350 residential and commercial sales qualified leads a month.”
