Category
Media / Advertising
Client
Platform
Facebook & Instagram
The Background
Go Transit Media Group is a national transit media organisation with a footprint in 88 markets across regional and metropolitan Australia.
The team from GoTransit came to AXIS Social to generate high quality B2B sales qualified leads in the form of prospective media advertising clients. However, rather than generic ‘quote style’ enquiries, these leads were to be for specific offer based packages priced at over $5,000.
The Results Over The Last 90 Days
- Leads
2,260
- Cost Per Lead
$49.85
- Pipeline Value
$11.3M +
The Approach
Compelling Ad Creative
Development
Direct response copywriting
Graphic design
Social video production
Campaign Specific Landing
Pages
Course specific LP development
End to end funnel build out
Conversion rate optimisation
Direct Response Facebook
Advertising
High value audience development
Creative & audience optimisation
Multi-stage campaign development
The
Feedback
“We’ve been working with Axis Social since 2016 as part of our national sales lead generation activity. Aside from the brilliant lead generation and sales results we’ve enjoyed as a result of their campaigns, we’ve been delighted with their consistent professionalism and responsiveness.”
