Go Transit Media Group

Category

Media / Advertising

Client

Platform

Facebook & Instagram

The Background

Go Transit Media Group is a national transit media organisation with a footprint in 88 markets across regional and metropolitan Australia.

The team from GoTransit came to AXIS Social to generate high quality B2B sales qualified leads in the form of prospective media advertising clients. However, rather than generic ‘quote style’ enquiries, these leads were to be for specific offer based packages priced at over $5,000.

The Results Over The Last 90 Days

Leads

2,260

Cost Per Lead

$49.85

Pipeline Value

$11.3M +

The Approach

Compelling Ad Creative
Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing
Pages

Course specific LP development
End to end funnel build out
Conversion rate optimisation

Direct Response Facebook
Advertising

High value audience development
Creative & audience optimisation
Multi-stage campaign development

The
Feedback

“We’ve been working with AXIS since 2016 as part of our national sales lead generation activity. Aside from the brilliant lead generation and sales results we’ve enjoyed as a result of their campaigns, we’ve been delighted with their consistent professionalism and responsiveness.

Kirrily Hirst Group Sales Director

“We’ve been working with AXIS since 2016 as part of our national sales lead generation activity. Aside from the brilliant lead generation and sales results we’ve enjoyed as a result of their campaigns, we’ve been delighted with their consistent professionalism and responsiveness.