Category
Residential Solar
Client
Platform
Facebook &
Instagram
The Background
Big Sky Energy is a leading electrical services company specialising in solar power and electrical services for residential, commercial and industrial customers. With over 20 years in the industry and experience with over 7000 solar system installations, Big Sky Energy have become known as Queensland’s solar specialists.
The team from Big Sky Energy came to AXIS Social to generate high quality sales qualified leads in the form of Queensland homeowners. However, rather than generic ‘quote style’ enquiries, these leads were to be for specific offer based packages priced at over $5,000.
The Results Over The Last 90 Days
- Leads
548
- Cost Per Lead
$37.21
- Pipeline Value
$3.2M +
The Approach
Compelling Ad Creative
Development
Direct response copywriting
Graphic design
Social video production
Campaign Specific Landing
Pages
Course specific LP development
End to end funnel build out
Conversion rate optimisation
Direct Response Facebook
Advertising
High value audience development
Creative & audience optimisation
Multi-stage campaign development
The
Feedback
“Since working with Axis Social, we’ve seen consistently solid lead volumes and great lead quality.
We are bringing in new sales weekly and our cost per sale is less than other online lead sources.”
