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The Background

Big Sky Energy is a leading electrical services company specialising in solar power and electrical services for residential, commercial and industrial customers. With over 20 years in the industry and experience with over 7000 solar system installations, Big Sky Energy have become known as Queensland's solar specialists.

The team from Big Sky Energy came to AXIS Social to generate high quality sales qualified leads in the form of Queensland homeowners. However, rather than generic 'quote style' enquiries, these leads were to be for specific offer based packages priced at over $5,000.

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About AXIS Social

AXIS Social specialises in direct response social media advertising campaigns designed to create tangible business results for our clients. Servicing companies across Australia, our campaigns designed to create tangible business results for our clients.

Sydney

13 / 50 Carrington St
 Sydney NSW 2000
 Phone: 1800 531 450 

Gold Coast

194 Varsity Parade
 Varsity Lakes QLD 4227
 Phone: (07) 5451 8782

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<< BACK TO ALL CASE STUDIES

Case Study: Big Sky Energy

Category

Residential Solar

Client

Platform

Facebook & Instagram

The Results Over The Last 90 Days

Leads

548

Cost Per Lead

$37.21

Pipeline Value

$3.2M +

The Approach

Compelling Ad Creative Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing Pages

Course specific LP development
End to end funnel build out
Conversion rate optimisation

Direct Response Facebook Advertising

High value audience development
Creative & audience optimisation
Multi-stage campaign development

The Feedback

Danny Karlsson
Founder & Director

“Since working with AXIS Social, we’ve seen consistently solid lead volumes and great lead quality. 

We are bringing in new sales weekly and our cost per sale is less than other online lead sources.”