Category

Education

Client

Platform

Facebook Advertising

The Background

Australian Employment and Training Services (AEATS) is a Nationally accredited RTO offering vocation training across a range of disciplines. AEATS provides National course coverage and successfully works with multiple International companies and organisations.

The team from AEATS came to AXIS Social with the primary goal of driving a high quantity of quality student leads via direct response Facebook & Instagram advertising.

The Results Over The Last 90 Days

Leads

1,324

Cost Per Lead

$35.29

Pipeline Value

$2.36M +

The Approach

Compelling Ad Creative
Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing
Pages

Course specific LP development
End to end funnel build out
Conversion rate optimisation

Direct Response Facebook
Advertising

High value audience development
Creative & audience optimisation
Multi-stage campaign development

The
Feedback

“Prior to working with Axis Social, our flow of leads was irregular and typical cost per lead was over $200. Since working with Axis Social, our monthly lead volume has more than quadrupled while our cost per lead is less than a quarter of what it was before.  These results have effectively meant we’ve able been to double our business.”

Andrew Logan Managing Director