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The Background

Act for Peace is an international aid and development charity which promotes safety, justice and dignity in communities threatened by conflict and natural disaster. The Act for Peace Ration Challenge involves participants eating and drinking the same as a Syrian refugee living in a camp in Jordan for a week.

The team from Act for Peace came to AXIS Social with the primary goal of driving high quality leads interested in participating in and fundraising for the Ration Challenge. The platforms for this campaign were to be Facebook, Instagram & Messenger. 

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AXIS Social specialises in direct response social media advertising campaigns designed to create tangible business results for our clients. Servicing companies across Australia, our campaigns designed to create tangible business results for our clients.

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Case Study: Act For Peace

Category

Non-Profit

Client

Platform

Facebook & Instagram

The Results Of The 60 Day Campaign

Leads

13,380

Cost Per Lead

$46.34

Amount Raised

$2.5M +

The Approach

Compelling Ad Creative Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing Pages

Course specific LP development
End to end funnel build out
Conversion rate optimisation

Direct Response Facebook Advertising

High value audience development
Creative & audience optimisation
Multi-stage campaign development

The Feedback

Karen McGrath
Marketing Manager

“We were looking for a digital agency that really ‘got it’ and could help optimise our digital strategy and maximise results. AXIS Social not only got it, but were considered, collaborative and meticulous in their approach throughout the campaign from early design stages, all the way through the campaign implementation. 

We were thoroughly impressed with their professionalism and expertise in achieving the campaign results. We look forward to working with them for next year’s campaign.”