FACEBOOK ADS CASE STUDY
Act for Peace
The Act for Peace Ration Challenge involves participants eating and drinking the same as a Syrian refugee living in a camp in Jordan for a week.
CATEGORY
Non Profit
CLIENT
Act for Peace
CAMPAIGN
Facebook Ads
ABOUT THE CAMPAIGN
The Background
Act for Peace is an international aid and development charity which promotes safety, justice and dignity in communities threatened by conflict and natural disaster.
The Act for Peace Ration Challenge involves participants eating and drinking the same as a Syrian refugee living in a camp in Jordan for a week.
The team from Act for Peace came to Axis Social with the primary goal of driving high quality leads interested in participating in and fundraising for the Ration Challenge.
The platforms for this campaign were to be Facebook, Instagram & Messenger.
WHAT DID WE DO
The Approach
Compelling Ad Creative
Direct Response Copywriting
Beautiful Graphic Design
Social Video Production
Campaign Specific Landing Page
Campaign Specific LP Development
End-To-End Funnel Build Out
Conversion Rate Optimisation
Advanced Facebook Advertising
High-value Audience Development
Creative & Audience Optimisation
Multi-stage Campaign Development
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