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# Axis Social

Direct Response Facebook Advertising

## Sitemaps

- [XML Sitemap](https://axissocial.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://axissocial.com.au/blog/) - BlogsHome . Blogs March 29, 2022 Uncategorized Leverage Your Trade Company’s Creative Assets If you’re struggling to get the digital advertising for your ... by Axis Social May 17, 2021 Uncategorized Why Your Cost Per Lead Increases When You Scale (Plus 4 Ways To Solve It) Here’s a situation many marketing teams can relate to...
- [Leverage Your Trade Company's Creative Assets](https://axissocial.com.au/leverage-your-trade-companys-creative-assets/) - Experience generating tens of thousands of homeowner leads across dozens of trade businesses has shown us that these creative assets are frequently our top performers. And it makes sense as to why these work. The Creative Assets Are Unique Using your company’s images means you can stand out from the crowd by not using the
- [Why Your Cost Per Lead Increases When You Scale (Plus 4 Ways To Solve It)](https://axissocial.com.au/why-your-cost-per-lead-increases-when-you-scale-plus-4-ways-to-solve-it/) - And of course, you know what happens next… While you see an early increase in lead volume, your Cost Per Lead continues to rise as you increase the budget. Pretty soon, you’re seeing no extra leads for the extra budget, and your Cost Per Lead is out of control. So what’s going on? In this
- [5 Thank You Page Optimisations To Increase Sales](https://axissocial.com.au/typ-optimisations-increase-sales/) - We need to talk about your thank you pages. They could be working harder for you. Recently, Hubspot stated that Axis Social has one of the six best thank you page examples of 2021, so we're confident in giving a little advice. For most companies, their thank you pages i.e. what someone sees after submitting
- [Leads or Sales - Which Is Your Campaign Designed For?](https://axissocial.com.au/leads-or-sales/) - Leads or sales… Which one is your Facebook Ads campaigns designed to deliver? It may seem like an odd question. “Leads!” I can hear you shout. “The more leads we receive, the more sales we can generate!” And if campaign budgets and sales team members’ time was infinite, then it would be that simple. Yet,
- [Sales Focused Optimisation: Why 'More Leads' Isn't Better](https://axissocial.com.au/sales-focused-optimisation-why-more-leads-isnt-better/) - "We just need more leads"... "Where are the cheaper leads?"... "How can we drive volume?" These are statements that we regularly hear inside the agency. And it makes sense; our clients are keen to generate predictable growth for their organisations. However, it highlights a weakness in how many marketing teams and their agencies think about
- [The Science Of Advertising Show: iOS14's Impact On Facebook Advertisers](https://axissocial.com.au/the-science-of-advertising-show-ios14s-impact-on-facebook-advertisers/) - Welcome to the Gold Coast Edition, that's why I'm in shorts, of the Science of Advertising show. I'm here with one of the three gurus that I go to for expert counsel, specifically for social media. Dan, welcome to the show for our special edition.
- [The Beginner's Guide to Agency Billing Structures](https://axissocial.com.au/beginners-guide-agency-billing/) - How an agency structures its pricing and billing will impact how it operates and its incentives. For clients, it will directly impact the way your campaigns are run and consequently, your success. This article discusses common approaches to agency billing structures, including the advantages and disadvantage of each. 01. Billable Hours Billable hours are the
- [4 Compelling Reasons To Hire A Facebook Ads Agency](https://axissocial.com.au/4-compelling-reasons-to-hire-a-facebook-ads-agency/) - "Why should we hire an agency instead of handling this internally?" This question is something we often get asked during the consultation process. Our (biased) perspective is that hiring the right agency will save your company money. But the question is, how? Reason #1: Expertise Hiring an agency gives you access to subject matter experts.
- [6 Essential Elements Of A High Converting Landing Page](https://axissocial.com.au/6-essential-elements-high-converting-landing-page/) - In this article, we discuss the six essential elements of a high converting landing page. If you're running paid advertising but just not getting the results that you want then this article is for you! #1. An Engaging Hero Section So firstly let's clarify what a 'hero section' is. The hero section is the area
- [A Simple Facebook Ads Funnel for B2B](https://axissocial.com.au/simple-facebook-ads-funnel-for-b2b/) - This article discusses a simple, but effective, 3-step B2B facebook advertising funnel that you could implement in your business today. Suppose you are interested in dipping your toe into the wonderful world of Facebook advertising for your B2B company. In that case, this article will give you a highly practical framework to do so. Required
- [Social Media Does Not Make You Sales](https://axissocial.com.au/social-media-does-not-make-you-sales/) - In this article, we point out something that may seem obvious, but many people don't realise, and that is social media does not make your company sales! Ok, so let me clear up what I mean by 'social media does not make you sales'. What I do not mean is that social media activity, be
- [Is Social Media Effective For B2B Companies?](https://axissocial.com.au/social-media-effective-for-b2b/) - In this article, we tackle a common misconception head first: Social media advertising is ineffective for B2B companies If you believe this myth, hopefully, we can change your mind with this article. And We're Not Alone! Now, before you start thinking "of course this bloke is going to tell us social media works for b2b companies,
- [Finding Your Ideal Prospects Using Facebook’s Core Audiences](https://axissocial.com.au/facebook-core-audience-targeting/) - Welcome to the first part of a 5 part mini-series on how you can use Core Audience Targeting to find your ideal customers or clients on Facebook or Instagram. If you’re looking to improve the effectiveness of your Facebook Advertising campaigns or want to get started on the right foot, then this mini-series is for you. What
- [Using Facebook Demographic Targeting](https://axissocial.com.au/facebook-demographic-targeting/) - In part 2 of our 5 part mini-series on Core Audience Targeting, we cover Facebook's Demographic Targeting Capabilities. If you're yet to read the first post, an introduction to Core Audiences, then make sure you check that out first. If you have already, then let's get stuck in. Introduction To Facebook Demographic Targeting So when we're talking about Demographics
- [Using Facebook Interest Targeting](https://axissocial.com.au/facebook-interest-targeting/) - In part 3 of our 5 part mini-series on Core Audience Targeting, we have a piece dedicated entirely to Facebook's Interest Targeting Capabilities. If you're yet to, please read watch the previous two post in this series: Core AudiencesDemographic Targeting If you have already, then let's get stuck in. What Is Interest Targeting? So Interest
- [Using Facebook Behavioural Targeting](https://axissocial.com.au/using-facebook-behavioural-targeting/) - In part 4 of our 5 part mini-series on Core Audiences, we cover Facebook's Behavioural Targeting Capabilities. If you're yet to, please read the previous three post in this series on: Core AudiencesDemographic TargetingInterest Targeting If you have already, then let's get stuck in. What Is Facebook Behavioural Targeting? Behavioural Targeting allows you to shape
- [Facebook Connection and Exclusion Targeting](https://axissocial.com.au/facebook-connection-and-exclusion-targeting/) - With the fifth and final instalment in our Core Audience mini-series, we cover the importance of Connection and Exclusion Targeting Parameters. If you're yet to, please read our previous articles in this series on; Core AudiencesDemographic TargetingInterest TargetingBehavioural Targeting If you have already, then let's get stuck into this final post. What Is Connection Targeting? Within
- [Facebook Advertising for High Ticket Items](https://axissocial.com.au/facebook-advertising-for-high-ticket-items/) - Do you market or sell products which have a high price tag associated with them? Facebook ads are perfect for companies who sell high ticket products or services. This article will tell you what you need to know to maximise this opportunity with your campaigns. What Do You Mean By High-Ticket? To kick things off,

## Pages

- [Home](https://axissocial.com.au/) - MORE LEADS. BETTER PROSPECTS. INCREDIBLE ROI.Direct Response Facebook & Google Advertising AgencySpecialising In Sales Lead Generation For Trade Based Companies. Facebook & Google Agency Partner. GET A PROPOSAL CLIENT EXPERIENCETrusted By Leading Australian Brands OUR SERVICESDirect Sales Lead GenerationOur expertise is shown by consistent success in generating high quality, sales qualified leads for trade based
- [Request A Proposal](https://axissocial.com.au/request-proposal/) - COMPLETE OUR FORM BELOWRequest A Proposal
- [Contact](https://axissocial.com.au/contact/) - CONTACT USLet's Talk About Your Lead GenerationSpeak With One Of Our Sales Lead Generation Experts Today. GET A PROPOSAL Get In Touch 1300 349 197 hello@axissocial.com.au Sydney526/368 Sussex StSydney NSW 2000 Gold Coast 11/76 Township Dr Burleigh Heads QLD 4220
- [About](https://axissocial.com.au/about/) - ABOUT AXIS SOCIALWe’re Your Sales Lead Generation PartnerOur Australian Team Of Strategists, Campaign Managers And Creatives Are Obsessed With Results. GET A PROPOSAL EFFECTIVE. EXPERIENCED. ENTHUSIASTIC.Meet Our Dedicated Team Matthew AsimusManaging Director Dan RichardsonStrategy Director Sinead KellyCampaign Manager Manjari FergussonCampaign Manager Kristy McDonaldProject Manager WANT TO SPEAK WITH US?More Qualified Leads, Better Sales Prospects, Incredible
- [Reviews](https://axissocial.com.au/reviews/) - OUR REVIEWSWhat Our Clients Say About UsHere’s What It’s Like Working With Axis Social, As Told By Our Clients. GET A PROPOSAL Axis Social delivers a cost per lead that's 80% below target and less than a tenth of our other channels. They've created a “lead generation machine”, bringing in more than 350 residential and commercial sales
- [Case Studies](https://axissocial.com.au/case-studies/) - OUR CASE STUDIESWe Generate The Results You WantOur Proven Track Record Of Successful Direct Sales Lead Generation. GET A PROPOSAL Install A Veranda 763 patio leads at a cost per lead of just $41.23 in the last 90 days! Full Case Study Big Sky Energy 548 solar leads at a cost per lead of just
- [Services](https://axissocial.com.au/services/) - DIRECT RESPONSE FACEBOOK & GOOGLE ADSWhat We Specialise InWe Specialise In Direct Sales Lead Generation For Trade Based Companies Using Facebook And Google Ads. GET A PROPOSAL Competitive Landscape We commence by understanding the industry and competitive landscape you operate in. Ideal Customer Profile We develop buyer personas for your ideal customers to help inform
- [UNIfied Energy Services](https://axissocial.com.au/case-studies/unified/) - FACEBOOK ADS CASE STUDYUNIfied Energy ServicesUNIfied Energy are a Clean Energy Council Approved Solar Retailer with a national presence and a record of over 30,000 installations over the past decade. CATEGORYResidential Solar CLIENTUNIfied Energy CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background UNIfied Energy are a Clean Energy Council Approved Solar Retailer with a national presence and
- [Lead Generation Guide](https://axissocial.com.au/whitepapers/lead-generation-guide/) - FACEBOOK ADS BEST PRACTICE GUIDE REVEALSHow To Generate Better Sales Leads For Your Trade Business In 2022Download this 27-page best practice guide to learn how you can explode the results that your Facebook lead generation campaigns are producing for your business. DOWNLOAD NOW WHAT YOU'LL DISCOVERCovered In This Free Guide Offers & Strategy Developing compelling
- [Billing Information](https://axissocial.com.au/billing-information/) - ABOUT YOUR BILLINGBilling Information and FAQsEverything You Need To Know About Your Axis Social Billing Agreement! Q. I Want To Cancel My Upcoming Bill, What Do I Do?A. To cancel your campaign management we require a minimum of 30 days written notice. If you have not already given us written notice, your upcoming charge will be
- [Partner Program](https://axissocial.com.au/partner-program/) - PARTNER WITH AXIS SOCIALTake Your Client’s Trade Business To The Next LevelWe Specialise In Facebook & Google Lead Generation For Trade-Based Companies. Refer Your Clients & We'll Share The Revenue With You. Request More Info WHY PARTNER WITH AXIS SOCIALBenefits Of Our Partner Program Trusted Growth PartnerGrow both your business and your clients by partnering
- [Who We Work With](https://axissocial.com.au/3w/) - WHO WE WORK WITHMaking Sure That We're The Perfect FitWhat we do, who we do it for, and why this is the case. “If you try to be everything to everyone, you will be nothing to no one.” That silly little quote is something that I think about a lot. With increasing regularity, the importance
- [Buyers Guide](https://axissocial.com.au/whitepapers/buyers-guide/) - FREE BUYERS GUIDE REVEALS4 Ways To Guarantee You Hire The Right Facebook Advertising AgencyDownload this 27 page buyers guide to learn what to ask and what to look for when selecting a Facebook Ads Agency (and how to avoid making the wrong choice). DOWNLOAD NOW WHAT YOU'LL DISCOVERCovered In This Free Guide Preparing To Hire
- [Careers](https://axissocial.com.au/careers/) - CAREERS @ AXIS SOCIALScouring Australia For Extraordinary TalentDriven? Capable? Full of Positive Energy? We May Be The Place For You. OPEN ROLES WHAT WE'RE OFFERINGWhy Work With Axis Social Grow With Us Offering a generous salary, extensive training and support you'll enjoy great career development prospects. Work From Anywhere Enjoy a work-life balance by working from
- [ROI Calculator](https://axissocial.com.au/roi-calculator/) - ENSURING A POSITIVE ROICalculate Your Campaign Outcomes Sales ROI Calculator Media Spend * $ Please enter your monthly media spend. Agency Fee * $ Please enter your monthly agency fee. Cost Per Lead * $ Average or anticipated cost per lead. Conversion Rate * % Average conversion rate from lead to sale. Average Sale *
- [Strategy Session Preparation](https://axissocial.com.au/strategy-session-prep/) - PRIOR TO OUR SESSIONPreparing For Your Strategy SessionHow You Can Make The Most Out Of Our Campaign Strategy Session! This article has been developed to allow you to get the most out of your upcoming Strategy Session with one of our Social Advertising Strategists.Whilst you don’t need to write anything down, it is often beneficial
- [Amescorp](https://axissocial.com.au/case-studies/amescorp/) - FACEBOOK ADS CASE STUDYAmescorpAmescorp is a second-generation family-owned business offering ‘concept to completion’ design and construction solutions right across Sydney. CATEGORYGranny Flats CLIENTAmescorp CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background Amescorp is a second-generation family-owned business offering ‘concept to completion’ design and construction solutions right across Sydney.The team from Amescorp came to Axis Social with the
- [Australian Employment & Training Services](https://axissocial.com.au/case-studies/aeats/) - FACEBOOK ADS CASE STUDYAustralian Employment & Training ServicesAustralian Employment and Training Services (AEATS) is a Nationally accredited RTO offering vocation training across a range of disciplines. CATEGORYEducation CLIENTAEATS CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background Australian Employment and Training Services (AEATS) is a Nationally accredited RTO offering vocation training across a range of disciplines.AEATS provides National
- [Oxfam New Zealand](https://axissocial.com.au/case-studies/oxfam-nz/) - FACEBOOK ADS CASE STUDYOxfam New Zealand Oxfam Trailwalker is a team challenge charity event where teams of four endure 100km or 50km to raise vital funds to end the injustices of poverty in the Pacific region. CATEGORYNon Profit CLIENTOxfam New Zealand CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background Oxfam is a world-wide development organisation that mobilises the
- [Act for Peace](https://axissocial.com.au/case-studies/act-for-peace/) - FACEBOOK ADS CASE STUDYAct for PeaceThe Act for Peace Ration Challenge involves participants eating and drinking the same as a Syrian refugee living in a camp in Jordan for a week. CATEGORYNon Profit CLIENTAct for Peace CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background Act for Peace is an international aid and development charity which promotes safety,
- [Lead Management](https://axissocial.com.au/whitepapers/lead-management/) - BEST PRACTICE GUIDE REVEALSThe Secret Sauce To Inbound Sales Lead ManagementDownload this 20-page best practice guide to learn how you can explode the results that your sales team are getting with inbound sales leads! DOWNLOAD NOW WHAT YOU'LL DISCOVERCovered In This Free Guide Time To Respond Learn the perfect time to respond to leads so
- [Whitepapers](https://axissocial.com.au/whitepapers/) - ABOUT AXIS SOCIALWe’re Your Social Sales Lead PartnerOur Australian Team Of Strategists, Campaign Managers And Creatives Are Obsessed With Results. GET A PROPOSAL EFFECTIVE. EXPERIENCED. ENTHUSIASTIC.Meet Our Dedicated Team Matthew AsimusManaging Director Dan RichardsonStrategy Director Sinead KellyCampaign Manager Luiz BondDigital Designer Manjari FergussonCampaign Manager Kristy McDonaldProject Manager WANT TO SPEAK WITH US?More Qualified Leads, Better
- [Pedleys Solar](https://axissocial.com.au/case-studies/pedleys-solar/) - FACEBOOK ADS CASE STUDYPedleys SolarWith 6,000+ installs and over 40 years of experience, Pedleys Solar is recognised as one of Queensland’s leading residential solar installation companies. CATEGORYResidential Solar CLIENTPedleys Solar CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background With 6,000+ installs and over 40 years of experience, Pedleys Solar is recognised as one of Queensland’s leading residential
- [GoTransit Media Group](https://axissocial.com.au/case-studies/go-transit/) - FACEBOOK ADS CASE STUDYGoTransit Media GroupGo Transit Media Group is a national transit media organisation with a footprint in 88 markets across regional and metropolitan Australia. CATEGORYMedia / Advertising CLIENTGoTransit Media Group CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background Go Transit Media Group is a national transit media organisation with a footprint in 88 markets across
- [Big Sky Energy](https://axissocial.com.au/case-studies/big-sky-energy/) - FACEBOOK ADS CASE STUDYBig Sky EnergyBig Sky Energy is a leading electrical services company specialising in solar power and electrical services for residential, commercial and industrial customers. CATEGORYResidential Solar CLIENTBig Sky Energy CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background Big Sky Energy is a leading electrical services company specialising in solar power and electrical services for
- [Install A Veranda](https://axissocial.com.au/case-studies/install-a-veranda/) - FACEBOOK ADS CASE STUDYInstall A VerandaHow we partnered with Australia’s biggest specialist veranda installation company that has successfully added over 5,000 verandas to Victorian homes. CATEGORYPatios/Verandas CLIENTInstall A Veranda CAMPAIGNFacebook Ads ABOUT THE CAMPAIGNThe Background Install A Veranda is Australia’s biggest specialist veranda installation company, and has successfully added over 5,000 verandas to Victorian homes.The
- [Terms](https://axissocial.com.au/terms/) - This Agreement was last modified on March 26, 2019. Please read these Terms and Conditions (“Agreement”, “Terms and Conditions”) carefully before using http:// (“the Site”) operated by Axis Social (“us”, “we”, or “our”). This Agreement sets forth the legally binding terms and conditions for your use of the Site at https://axissocial.com.au. By accessing or using
- [Privacy Policy](https://axissocial.com.au/privacy-policy/) - This Privacy Policy was last modified on March 26, 2019. Axis Social (“us”, “we”, or “our”) operates https://axissocial.com.au (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. We use your Personal Information only for providing and improving the Site.

## Categories

- [Uncategorized](https://axissocial.com.au/category/uncategorized/)
- [Social Media](https://axissocial.com.au/category/social-media/)
- [Video](https://axissocial.com.au/category/video/)
- [Facebook](https://axissocial.com.au/category/facebook/)
- [Advertising](https://axissocial.com.au/category/advertising/)
- [Instagram](https://axissocial.com.au/category/instagram/)

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