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The Background

The Lovers & Drifters Club offers fashion for girls who don’t have to try too hard. Their primary target market is fashion conscious young women, or as they call them, ‘Dreamers, Believers and Rock n Roll Ballerinas’.

The team from The Lovers & Drifters Club came to AXIS Social with the primary goal of driving a high quantity of profitable ecommerce sales via direct response Facebook & Instagram advertising. 

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About AXIS Social

AXIS Social specialises in direct response social media advertising campaigns designed to create tangible business results for our clients. Servicing companies across Australia, our campaigns designed to create tangible business results for our clients.

Sydney

13 / 50 Carrington St
 Sydney NSW 2000
 Phone: 1800 531 450 

Gold Coast

194 Varsity Parade
 Varsity Lakes QLD 4227
 Phone: (07) 5451 8782

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Case Study: Lovers & Drifters Club

Category

eCommerce

Client

Platform

Facebook & Instagram

The Results Over The Last 30 Days

Sales

77

Revenue

$16,000 +

Return On Ad Spend

393%

The Approach

Compelling Ad Creative Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing Pages

eCommerce LP development
Brand specific ad destinations
Conversion rate optimisation

Direct Response Facebook Advertising

High value audience development
Creative & audience optimisation
Dynamic product ads

The Feedback

Merinda Jackson
Founder & Director

“In our first month of working together, AXIS Social was able to generate sales revenue that equated to a return on ad spend of more than 400%

They’ve maintained this performance over the following months since and we’re excited to continue to work with them over the holiday retail period!”