Category

eCommerce

Client

Platform

Facebook &
Instagram

The Background

Baxter Blue offers non-prescription glasses for the digital age. Their range of fashionable, digital eyewear is the perfect solution to reduce the wearer’s risk of blue light damage from screens.

The team from Baxter Blue came to AXIS Social with the primary goal of driving a high quantity of profitable ecommerce sales via direct response Facebook & Instagram advertising.

The Results Over The Last 90 Days

Sales

2,568

Revenue

$246,000 +

Return On Ad Spend

807%

The Approach

Compelling Ad Creative
Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing
Pages

eCommerce LP development
Brand specific ad destinations
Conversion rate optimisation

Direct Response Facebook
Advertising

High value audience development
Creative & audience optimisation
Dynamic product ads

The
Feedback

“We came to Axis Social in May 2017 to assist us with the initial launch of the Baxter Blue business. Since then, they have created a Facebook and Instagram “sales machine”, bringing in more than $70K in revenue each month with an ROI of more than 800%.

Aaron Telford Managing Director