Category
eCommerce
Client
Platform
Facebook &
Instagram
The Background
Baxter Blue offers non-prescription glasses for the digital age. Their range of fashionable, digital eyewear is the perfect solution to reduce the wearer’s risk of blue light damage from screens.
The team from Baxter Blue came to AXIS Social with the primary goal of driving a high quantity of profitable ecommerce sales via direct response Facebook & Instagram advertising.
The Results Over The Last 90 Days
- Sales
2,568
- Revenue
$246,000 +
- Return On Ad Spend
807%
The Approach
Compelling Ad Creative
Development
Direct response copywriting
Graphic design
Social video production
Campaign Specific Landing
Pages
eCommerce LP development
Brand specific ad destinations
Conversion rate optimisation
Direct Response Facebook
Advertising
High value audience development
Creative & audience optimisation
Dynamic product ads
The
Feedback
“We came to Axis Social in May 2017 to assist us with the initial launch of the Baxter Blue business. Since then, they have created a Facebook and Instagram “sales machine”, bringing in more than $70K in revenue each month with an ROI of more than 800%.”
