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The Background

Baxter Blue offers non-prescription glasses for the digital age. Their range of fashionable, digital eyewear is the perfect solution to reduce the wearer's risk of blue light damage from screens.

The team from Baxter Blue came to AXIS Social with the primary goal of driving a high quantity of profitable ecommerce sales via direct response Facebook & Instagram advertising. 

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About AXIS Social

AXIS Social specialises in direct response social media advertising campaigns designed to create tangible business results for our clients. Servicing companies across Australia, our campaigns designed to create tangible business results for our clients.

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 Sydney NSW 2000
 Phone: 1800 531 450 

Gold Coast

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 Varsity Lakes QLD 4227
 Phone: (07) 5451 8782

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<< BACK TO ALL CASE STUDIES

Case Study: Baxter Blue

Category

eCommerce

Client

Platform

Facebook & Instagram

The Results Over The Last 90 Days

Sales

2,568

Revenue

$246,000 +

Return On Ad Spend

807%

The Approach

Compelling Ad Creative Development

Direct response copywriting
Graphic design
Social video production

Campaign Specific Landing Pages

eCommerce LP development
Brand specific ad destinations
Conversion rate optimisation

Direct Response Facebook Advertising

High value audience development
Creative & audience optimisation
Dynamic product ads

The Feedback

Aaron Telford
Managing Director

“We came to AXIS Social in May 2017 to assist us with the initial launch of the Baxter Blue business. Since then, they have created a Facebook and Instagram “sales machine”, bringing in more than $70K in revenue each month with an ROI of more than 800%.