11 Nov, 2016 Matthew Asimus

What You Need To Know: Social Media Weekly Wrap Up

Here’s What You Need To Know About The Past Week In Social Media Marketing. 1. Users Will Now Be Able To Shop The Products They See In Their Instagram Feeds For the first time, brands will be now be able to tag products in their Instagram posts. These tags will then link out to a more […]

10 Oct, 2016 Matthew Asimus

Drive Sales For Your eCommerce Store TODAY By Creating These 4 Facebook Custom Audiences.

Facebook custom audiences are probably the most powerful component of the Facebook advertising platform and for most successful eCommerce advertisers, the secret ingredient in creating generating sales through Facebook advertising. While we all know that Facebook allows you to target prospective customers based on their interests, demographics and online behaviour, Custom Audiences take this to […]

10 Oct, 2016 Matthew Asimus

Get Ready: Snapchat prepares to put Snap Ads between Stories.

Snapchat has just taken a big step forward in the ever-evolving social media advertising arms race – announcing its official ads API (application programming interface) and intentions to start trialling Snap Ads between Stories. The move comes across a number of recent updates to the app, redesigning and unifying its Discover and Live Stories section […]